User testing is used to validate or test a solution against a demographic who can give you appropriate feedback. You can test a formal or informal solution. It all depends on the stage of the process you’re in.
Read MoreYou finished research internally and externally. You have hours of interviews transcribed and tons of competitor screenshots. So now what? What do you do with all your data? And how do you turn it into something meaningful?
Read MoreWatching people’s behavior gives you a better understanding of their gut reaction whereas listening to their responses is about how they are translating the information in their brain. In essence, you are trying to anecdotally/qualitatively understand what the individual means with their words and actions combined.
Read MoreHow do you gain clarity about a problem by asking questions? User interviews are all about defining a problem.
Read MoreUnderstanding how your competitors are solving problems can offer inspiration and show you what similar customers are gravitating towards. It is a good way to gauge how you are performing compared to the industry.
Read More