Hallmark Replatform
In 2022, Hallmark leadership decided to migrate the existing website to a modernized platform. I acted as the Lead Experience Designer and my primary responsibilities was
Conduct discovery on what each section of the experience should be
Design
In my opinion the biggest wins for this project
Leveraging a design system
component-based which resulted in a cohesive experiences and a much needed modernized look & feel
strategy-based
Creating a holistic account experience by incorporating Crown Rewards
Telling large stories throughout the full experience
Delivery
Content
