https://www.stephanieaweber.com/work daily 1.0 2025-08-12 https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/1556504533631-N05D481XE0S4ZX7ZVA3E/IMG_1613.jpg Work Every Post-It represents a different feature. The orange Post-Its are larger features and the yellow Post-Its are the smaller pieces of the larger feature. https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/1565795512570-DVAG98SZPXUJQN6HXPPI/audit.png Work I created the audit in Excel so we could quickly compare if a site currently had a certain type of functionality. https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/1602165127450-I1HZVSTXB1FNMAWV4TVN/replatform-wireframes.jpg Work I led the solution design for the site architecture. I helped design more than 100 components that each brand could reconfigure in a way that tells their brand’s story best. This was the base template for every site. https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/1556506857224-MEOTIGQ6MAWLZBV79ITY/AWB+Flow+100218.jpg Work https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/1595431901794-RXSDMXS4K9UK4G7SX7KN/AWB.png Work https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/1534533457273-I5FIG3NMJJQVUHPYC3O0/GodsTalk.gif Work https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/1565802505047-TOM6CBGZ3SXHDOCN1206/Screen%2BShot%2B2019-08-14%2Bat%2B12.05.12%2BPM.jpg Work https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/1612375617640-6SSZ3GUCNRENFKQFCCA4/Sole-Structure.png Work We needed a design system that could support 10 different brands, 2 iPad apps, 2 mobile apps, and 12 websites. https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/1612373116064-GAAHZYCTD6JWL2GI0RHC/Sole+Design+System Work https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/1596040930099-MKVOGPS4N03SOSNJS4K5/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/1601044192450-Z6AOUUF8XWMKMA9IOXJT/Naturalizer+Rebrand Work https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/1601044121108-NP1Z8XJRZUQSBTG8S1FF/Logo%26Colors.png Work https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/1601046091840-O0BRL6AIZ5P4XW8WSSM0/Lifestride+Frame.jpg Work https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/1601045871985-3CMJAR88A08J92WF8HFZ/Typography.png Work https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/1612368503890-ZMB2XU697KN9WNVH65DK/Pickup+on+Site.png Work https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/1612368607906-V8WE74QS6Z433TMDQ8ZN/Pickup+on+Site.png Work https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/fe6a3646-1706-4cf7-9653-5683bc3aa51e/Screen+Shot+2023-02-01+at+9.56.12+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/d45f606e-5c66-442e-88f7-5c5018126f9e/Frame+1.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/5d27716c-4022-4905-8bb2-fe4b2629d312/D.S.+Evolutino.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/1695763270392-TMBAPK36BTWUCNPZTOEL/Screen+Shot+2023-09-26+at+4.19.26+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/ad01860c-74c8-477d-901f-1c9dcca5052e/Workshop%21+Email+Components.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/ca2fdd25-68b3-4754-948a-da8b2fd36877/Email+component+comparison.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/1695756108828-OD1B0YZTR146QNB4GNSR/Customization.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/b2e55ec4-5a76-4834-a9e5-d7f66b352c0a/12+months.jpg Work - Make it stand out User flow for 12 months + https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/438a6f78-a83b-4903-ae49-bbd82bc9d2ee/6months.jpg Work - Make it stand out User flow for the next 6 months https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/9ce79781-1ff3-4b9e-a077-50dd50d3a6ea/image+strategy.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/83f9e29d-e74b-4864-8b86-6d18d57e1ecf/Screen+Shot+2023-09-27+at+10.13.50+AM.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/23ab0c93-3192-4338-a831-f87ac25efd2a/Screenshot+2025-05-20+at+12.23.25%E2%80%AFPM.png Work - Make it stand out We identified a list of components that we would need. Then organized the components based on which template they would enable. This helped us prioritize the work so that we could slow-roll our teams into this new way of working. https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/1747764612675-J7T2HTP8T1CPE5LJCTR6/Banner.png Work https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/1747764612527-0H6TC1WH3OLN1YRLW4LN/Side+by+Side.png Work https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/1747765144763-8D6WD5TZS4CWIGNG1C6V/Collage.png Work https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/b9c7906e-d37c-45ab-ba63-daf85de85272/Rewards+Discovery+-+Non-rewards+member.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/1556504935479-LLB9VL88L5SG5ER96QKN/IMG_1613.jpg Work https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/1556506935296-FZ9TYVHJFJ5SUSUZ20PU/image-asset.jpeg Work We focused on key functions of Item Management and Inventory Management. Item Management helps the associate when assisting the customer about product assortment and availability. Inventory Management connects products coming into the store, leaving the store, and pricing changes. https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/1534533457273-I5FIG3NMJJQVUHPYC3O0/GodsTalk.gif Work The user is notified 3 times a day with a bible verse. The "Recents" tab has a history of all verses and users can add a verse to "Favorites" to save them for later. Developed by Shirmond Conway Released the Apple App Store fall 2018 https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/1601045924747-PLXBVIKN8D6B0G9BA9P3/Icons.jpg Work https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/1612376142757-D95YH2AF7NREK40CZKHZ/Pickup+on+Site.png Work https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/1675310980404-64PZFK51SO5EFWZ00NRB/Frame+1.png Work https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/1612373116064-GAAHZYCTD6JWL2GI0RHC/Sole.png Work https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/1695823727785-Q2NE85SYBFXJ4XOWY52X/cover.png Work https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/1694623835949-2WQ5IEG3KJR6C54GCZMN/09-06-23-photo-cards-hero-mobile.jpeg Work https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/307edccb-4a64-42f6-9ae3-89e32dd3fa01/cms.png Work https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/933e17e0-7086-47ef-a60d-cc0d0d444d84/IMG_4110.jpg Work https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/dd29e012-6fa4-4f42-9ceb-46dcb1288107/Frame+2609396.png Work https://www.stephanieaweber.com/click-to-apply daily 0.75 2018-08-19 https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/1534691385100-VJ5NPQ44W1UN5KDVP2V6/hero.jpg Click to Apply Promotional Banner - The Research After executing competitive and internal research, we learned that more than half of of conversions on the web are done with a promo code, as well as, more than 80% of promo code redemptions are done in-store. We created a click-to-apply solution that was easy for the marketing team to update as needed and easy for a user to apply the promo code to their cart or print for in-store usage. https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/1534691385100-VJ5NPQ44W1UN5KDVP2V6/hero.jpg Click to Apply Promotional Banner - The Research After executing competitive and internal research, we learned that more than half of of conversions on the web are done with a promo code, as well as, more than 80% of promo code redemptions are done in-store. We created a click-to-apply solution that was easy for the marketing team to update as needed and easy for a user to apply the promo code to their cart or print for in-store usage. https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/1534691518959-ZP0P76H6IAMOBW1RDPCU/click-to-apply-blueprint.jpg Click to Apply Promotional Banner - The Solution The output of this project was a template that was sustainable and flexible for the brand team to own. The solution was focused on making the customer experience as simple and minimal as possible. https://www.stephanieaweber.com/research-techniques daily 0.75 2019-08-19 https://www.stephanieaweber.com/research-techniques/user-testing-101 monthly 0.5 2019-08-19 https://www.stephanieaweber.com/research-techniques/analysis-vs-synthesis monthly 0.5 2019-08-19 https://www.stephanieaweber.com/research-techniques/behavior-observation monthly 0.5 2019-08-19 https://www.stephanieaweber.com/research-techniques/writing-and-conducting-user-interviews monthly 0.5 2019-08-19 https://www.stephanieaweber.com/research-techniques/competitive-analysis monthly 0.5 2019-08-19 https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/1566232432032-T21POS58NNR3X90MGSFG/Audit+of+mobile+payments Research Techniques - Competitive Analysis This was a competitive audit around the subject of native payment options on apps. I drew arrows from the specific action to the next state. https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/1534695415121-QPB2JQ0RH84TQ9FK07L4/Sketching+Ideas Research Techniques - Competitive Analysis After having a few ideas from the competitive audit, I was able to iterate quickly through sketches. Giving each sketch a name and listing the pros vs cons helps you remember the differences. After a while, a lot of these sketches can blend together in your mind. https://www.stephanieaweber.com/typeahead-search daily 0.75 2020-11-18 https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/1565804621528-H3D5X30KPRG6COP9K4UQ/TypeAhead+Flow+Creation Type Ahead Search https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/1565803747944-B9DFVKNHE3EPI9G4S5L2/Screen+Shot+2019-08-14+at+12.28.25+PM.png Type Ahead Search https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/1565803718905-CWX5V3SLKEUETLJR8PEX/Screen+Shot+2019-08-14+at+12.28.41+PM.png Type Ahead Search https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/1565803689321-DZA5MA8YWZ8GP9ITDVHT/FamousFootwear+TypeAhead Type Ahead Search https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/1534533010131-L48MIFILGUC5MCBP4QYR/TypeaheadSketch.jpg Type Ahead Search - Copy of The Goal Our goal was to increase search conversions by 4% on desktop and 5% on mobile. https://www.stephanieaweber.com/naturalizer-rebrand daily 0.75 2020-11-18 https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/1534534437816-QRDA5NVEDSPEYM5LS6IF/ColorSwatches.gif Naturalizer Rebrand The ethnographic research and website analytics showed that Naturalizer shoppers are extremely interested in the different colors of each product. We added color swatches closer to the product on the results page. As a result, we saw an increase in time spent on the results pages and an increase in product page views. Ultimately, this led to more shoppers adding products to their cart. https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/1534690963735-ILS7ZWGXZNUYSU2KZKLG/hero.png Naturalizer Rebrand https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/1534534437816-QRDA5NVEDSPEYM5LS6IF/ColorSwatches.gif Naturalizer Rebrand - Copy of Color UI on Results Pages We wanted to simplify the results and increase products views on Naturalizer. We organized by product group and displayed the alternate color waves. As a result, we saw an increase in products viewed and engagement on the results pages. https://www.stephanieaweber.com/famous-footwear-rewards daily 0.75 2020-11-18 https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/1534533811741-5TNBMY9NVPOL1901V8A5/Rewards+Certificates+blueprint.jpg Famous Footwear Rewards Certificate https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/1566234662666-S1UOJO5GIHQHBA94A7TV/Hero.png Famous Footwear Rewards Certificate https://www.stephanieaweber.com/contact daily 0.75 2025-08-06 https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/1556462899152-QNE217A2HK1F9AYJ81FA/IMG_1867.jpg Stephanie Weber | User Experience Designer https://www.stephanieaweber.com/hallmarkcom-replatform daily 0.75 2023-10-20 https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/1697813093424-OV0HO48MK0F253WCLD88/Screen+Shot+2023-10-20+at+9.37.09+AM.png Hallmark.com Replatform https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/1697813093524-XYF7FAFAZI6EJ0NH07IZ/Screen+Shot+2023-10-20+at+9.37.58+AM.png Hallmark.com Replatform https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/1697813094271-XFHTO979QXBTLKIC3JDH/Screen+Shot+2023-10-20+at+9.42.42+AM.png Hallmark.com Replatform https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/1697813125425-7LW2KFY6TFUCD4KITNWX/Screen+Shot+2023-10-20+at+9.45.14+AM.png Hallmark.com Replatform https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/1697813137278-WTGEE227GRENCR5KVVEH/www.hallmark.com_cards_greeting-cards_i-had-to-leave-the-house-for-you-funny-card-399ZZB9655.html.png Hallmark.com Replatform https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/1697813094408-GXF8KY0IJP02I624EWQE/Screen+Shot+2023-10-20+at+9.42.54+AM.png Hallmark.com Replatform https://www.stephanieaweber.com/mimis-birthday daily 0.75 2024-04-16 https://www.stephanieaweber.com/michaels-savings-experience daily 0.75 2025-05-20 https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/23ab0c93-3192-4338-a831-f87ac25efd2a/Screenshot+2025-05-20+at+12.23.25%E2%80%AFPM.png Michaels Savings Experience - Make it stand out We identified a list of components that we would need. Then organized the components based on which template they would enable. This helped us prioritize the work so that we could slow-roll our teams into this new way of working. https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/1747764612675-J7T2HTP8T1CPE5LJCTR6/Banner.png Michaels Savings Experience https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/1747764612527-0H6TC1WH3OLN1YRLW4LN/Side+by+Side.png Michaels Savings Experience https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/1747765144763-8D6WD5TZS4CWIGNG1C6V/Collage.png Michaels Savings Experience https://images.squarespace-cdn.com/content/v1/5b22977ba9e0286dc025b637/307edccb-4a64-42f6-9ae3-89e32dd3fa01/cms.png Michaels Savings Experience